You already know your zone. Your followers ask you the same questions a hundred times. Your knowledge of a place — the route, the approach, the conditions, the story — is the actual product. We give you the tools to package it, sell it directly, and keep 87–90% of the revenue.
Your YouTube videos and Instagram posts are great, but the format fights you. A "trip report" is hard on Substack. A trail recommendation is impossible on TikTok. Here's what works here.
A tour is an ordered traversal — parking lot, approach, crux, summit, descent. Each stop has video, transcript (click any line to seek), photos, and links. The map flies between stops as the viewer plays through. It's not a YouTube video. It's not a trail description. It's a new format.
Stitch tours, prose chapters, embedded entities, and media into a publication. Free or paid. Subscribers get every guide in your catalog. Premium one-shot guides can stay outside the subscription. Built entirely on your own work, a sale pays you ~90% of net. Build on the community's drawn paths and places, and 25% goes to the people whose work you cite — a fair trade for not having to map it yourself.
We don't take a cut beyond what it costs to run the platform. Tips and subscriptions: Stripe takes ~3%, we take 10%, you keep ~87%. Guide sales: our take is ~10%, you keep up to 90% — and when someone else cites your mapped work in their paid guide, the attribution pool pays you. Direct deposit via Stripe Connect. No mystery payouts, no algorithm gating, no demonetization.
Drop a tour card on your own site. Link from your IG bio and YouTube descriptions. Your existing audience moves the needle here without changing where they hang out — they just buy the thing they were already asking you for.
Custom cover image, accent color, tagline, social links. Mild white-label — Substack-style restraint, not full theme override. A Lenny Rachitsky page reads differently from an Anne Helen Petersen page. That's the bar.
Tours and guides reference community-contributed entities (places, paths, areas). When you cite them, contributors see attribution. When the community improves data near your zone, your guides get better automatically. Wikipedia ethos for the data layer; Substack economics for the publishing layer.
Drag the sliders to see what 1% of your audience converting looks like. Numbers are after Stripe (~3%) and platform (10%) fees.
From 150 subscribers paying $1,050/mo gross, you net ~$10,980/year. Doesn't include one-shot guide sales, tips, or paid downloads.
Sign up, build your first guide. We'll work with founding cohort creators hand-on to make sure your first publication is portfolio-grade.